Understory
Reservation & Booking Systems
Understory is an all-in-one booking and experience management platform built exclusively for experience businesses. Used by over 900 businesses across Europe - from tour guides and tasting classes to adventure operators and yoga studios - Understory combines booking management, payment processing, and marketing tools in a single, easy-to-use system. The platform features a seamless booking flow that helps turn visitors into guests, with support for multiple ticket types, add-ons, group bookings, and private experiences. Understory Pay provides direct payment processing via Stripe with support for credit cards, Apple Pay, Google Pay, MobilePay, PayPal, and iDeal. Built-in marketing tools include discount codes, email marketing integration, marketplace connections (like Truestory), and social media tracking. The system offers automatic translations, QR code check-in, gift cards, waitlist management, and comprehensive reporting - all with unlimited users at no extra cost. Founded by a team with 10+ years of experience industry expertise, Understory is headquartered in Denmark with offices in Copenhagen and Aarhus.
Quick Snapshot
# of Employees
11-50
Headquarters
Copenhagen, Denmark
Founded
2014 (12 years)
Pricing
Budget
Features
Understory Pricing
Booking System Pricing Model
Core Fees
Per Booking Fee
Starter 4%, Growth 3.25%, Enterprise 2.5%. Fee can be passed to guests or absorbed by operator.
Base Platform Fee
Starter EUR 19/mo (500 bookings/yr), Growth EUR 49/mo (1,500 bookings/yr), Enterprise EUR 149/mo (unlimited). First month EUR 1. Save 17% on annual billing.
Setup & Implementation
No setup fee. Self-service onboarding with support available.
Transaction Processing
Understory Pay powered by Stripe - standard Stripe processing fees apply
Included Features
API Access
Third-party integrations available including e-conomic, iCal sync
Maintenance Fee
All updates, maintenance, and unlimited support included in subscription
Channel Management
Marketplace integrations (Truestory, etc.) included
Reporting & Analytics
Dashboard with sales, orders, and customer data. Custom reports available on request.
Third Party Distribution
Understory Connect for cross-promotion with other hosts included
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Frequently Asked Questions
Common questions about Understory
8 frequently asked questions about Understory
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